SEO trends change at a rapid pace with the objective of delivering a better user experience for the people who use them. Therefore, it is extremely important for the modern world website owners to stay up to date with SEO trends 2017. Then they will be able to alter their search engine optimization strategy accordingly to beat the competition and gain an advantage. Here is a list of seven dominating SEO trends that you should look out for in 2017.
The popularity of social media networks has significantly increased in the recent past. As a result, content posted on social media networks such as LinkedIn, Twitter and Facebook would be given more priority by search engine results pages. From the recent studies, it has been identified that around 76% of the modern world marketers seek the assistance of social media networks for their marketing purposes. This value is expected to rise in the upcoming years. Therefore, it is a must for the business owners to pay their attention towards social media marketing. The links to content posted on social media networks would assist the search engine crawlers to determine whether a specific business is a credible one or not. It would also use such links to determine the keywords that a specific website should be ranked for.
As you already know, videos can be considered as an excellent method available to keep your audience engaged. As a result, the search engines pay more attention towards videos. Website owners can think of using enough videos with the objective of improving the search engine result page rankings. Google has started paying attention towards blended searches as well. As a result, business owners can think about gaining maximum advantage out of this opportunity by including engaging videos in their content. In fact, videos are much better when compared to plain text content.
A considerable percentage of the world population has started surfing the internet through their mobile devices. Is your business website a mobile friendly one? If not, it is the high time to think about making it responsive. You would not like to access a desktop website from your mobile phone. You need the website to adjust its layout accordingly in order to fit the display of your mobile. 70 percent of the searches conducted by mobiles lead to action within an hour. 8 out of every 10 consumers use their smartphones to shop. Google has understood this fact. As a result, they give more priority towards the business websites that have a mobile responsive design.
Modern world people are extremely concerned about their safety and convenience when using smartphones. In fact, almost all the people who drive tend to use the voice commands when they want to search something online. As a result, the number of people who conduct searches after typing keywords reduce day by day. Leading companies such as Apple, Google and Microsoft have released their own versions of voice search functions. This fact has also contributed towards the popularity of voice searches. According to SEO experts, the number of people who use voice commands to search something online would increase exponentially. Therefore, you need to optimize your business website accordingly by including relevant keywords.
From a recent study conducted by Digital Current, it has been identified that 85% of the Google search results are made up of videos, images, news, social media, maps, local, and Wiki and knowledge graphs. It clearly indicates how people look for content that they want through Google. Content aggregation can simply be defined as the practical method, which can be used to find, collate, amass, consolidate, present, share and display content with a specified criteria so that it can appeal a target audience. If you are planning to implement it in your SEO strategy, you need to collect information from high authority sources. This can help your business website to build authority in a convenient manner.
It has also been identified that mobile apps have acquired 52 percent of all time acquired by digital media. Most of the people prefer to use dedicated mobile apps when they are in need of a specific product or service. This can be considered as the main reason why modern world business owners invest millions of dollars on getting unique mobile apps. Using a mobile app can help someone to make his/her life easy. This would increase the demand for mobile apps in the long run. Therefore, if you have proper links to mobile apps, your search engine rankings would definitely increase.
Last but not least, you should not forget local SEO. When you do a search online, you expect to get results that are related to your geographical location. For example, if you are in need of a window cleaning service Melbourne, you should not be provided with a list of window cleaning services in Brisbane. This fact clearly proves the importance of local SEO. Google has the ability to know your geographical location and it would provide you with related results. Therefore, you should attempt to focus on your local market when conducting a search engine optimization campaign. The local searches would lead a considerable percentage of people to visit stores in a given day. On the other hand, around 70% of consumers have used information provided on local advertisements. Therefore, you should provide a lot of effort towards local SEO. It can deliver a variety of benefits to your business in the long run.
These are some of the most prominent SEO trends that you can see in 2017. These trends might change in 2017, but it is always better to think about them as they can bring in a lot of revenue to your business. By contacting a service provider that specializes in search engine optimization San Diego, you will be able to get the most out of these trends.