How to engage customers on social media? Using social media channels for generating leads is one of the most obvious ways of finding customers online. Unfortunately, it is not always used properly, and thus the results you’re waiting for never come. People spend more of their time socializing online than face to face, needless to say, that your target audience is there. In this article, we are going to show you how to properly use social media to generate valuable leads for your business.
But first, let’s establish some basics regarding social media. Social media is not the new kid on the block. It just another form of what you’ve already being doing for years in the offline. Development of technology made it possible for businesses to interact with people far beyond their sphere of influence, but at the core, we are still the same.
People need time to understand who you are and what you are doing. You’ll never meet a person for the first time and ask them to immediately buy your products and services, would you? You’ll try to establish some form of trust and rapport. The same thing goes with the online. For whatever purpose you’ll start using social media, your main focus should be on establishing real relationships before people have the confidence in what you have to offer. Having said that, here are the most common mistakes companies make when using social media channels:
1: Not having a clear idea of WHY they are using social media channels.
Companies that haven’t defined what the purpose behind using social media, have a hard time developing and carrying out a strategy that works. Decide how you want to use your social media: whether as a branding and awareness tool or as a lead generating machine.
2: Trying to jump to sales to early
Social media has lots of possibilities and opportunities for every business, but before asking people to buy your products or choose your services, your social media strategy should focus on:
a) Providing value to your customers;
b) Gaining your customer’s trust;
c) Boosting credibility.
3: Not knowing their audience well enough
Each company should know what type of clients they are searching for. Find who your ideal clients are, what are their needs and expectations, on what social media channels they are likely to spend their time on, and most importantly, what will motivate them to connect with your brand.
Avoid doing these mistakes if you want to bring people to your sales funnel. Keeping these ideas in mind, here are some tips to help you find new customers by using your social media channels:
If you want to target potential customers that are relevant to your business, you need to look at social media with different eyes. Being aware of your customers’ online behavior can help you maximize their experience with your brand. It will also give you the possibility to use their social network to find new customers.
You don’t need to reinvent the wheel with social media. You only need to look around and see what other companies are doing right; if it is working don’t fix it. Some popular proven tactics that can easily be used on your social media channels are:
– Holding contests. The thing with contents is that they go viral easily. People like participating and your company is able to gather Intel on possible clients.
– Discount, deals and other incentives. There are a lot of companies that post call-to-actions along with discounts and offers. This tactic is another great way to gather valuable leads.
– Paying for advertising. Do not ignore the effectiveness of a well-done advertising campaign on social media. It is a cost-effective way to reach your audience and build up a community around your brand.
– Offer valuable content for download. Companies that offer valuable content to their customers are more entitle to get something in return.
You may wonder how this can help you find customers but do not underestimate the power influent people have over communities. There is no need for those people to sell your products or services; just talking about them is enough. The power of a good review or personal experience is more valuable to your customers than an expensive commercial.
The biggest myth about social media is that brands need to be all over the place.
You just need to be present where your customers are, aim and shoot. That is why a social media specialist is important in helping you avoid overspending.
Contact San Diego Online Solution if you want to find more tips about contracting more customers with the help of social media.