The sole aim of business is profit, and profit comes from delivering specific products and services at a price higher than the cost of production. But despite all the hype about great products and services, regardless of industry, no company or busies will have any reason to exist if it does not have customers. Attracting and keeping customers should be the major objective of any enterprise, big or small.
The biggest challenge facing business owners today is attracting and keeping customers, they wish there were a secret button to push to build a large customer base. Unfortunately, there is no magic formula for building a large following for your products or services, but the good news is that it’s not that difficult, it just boils down to follow some proven principles that have worked time after time.
We have researched companies with large customer base and found out how they do it, and it’s our pleasure to bestow the knowledge to you.
Word of mouth is undoubtedly the oldest form of advertising, before the yellow pages, and now the internet.
Nothing beats having an overly satisfied customer betting his last dollar on the fact that no other company delivers as much as your firm does. Of course first, you have to offer amazing products and services to turn your customers into foot soldiers. Word of mouth is so effective that many companies mainly Networking Marketing firms rely solely on this medium to advertise their products and services. People trust their peers more than TV ads, hence encourage your clients to give testimonials, reviews, and testimonials on your website or sales page.
Embarking on a ‘promotion’ where you give out free products or services may be the best decision a business will ever take. Giving out free stuff gives your potential clients a risk-free way to test your services as well as providing you with the chance to prove the value of your products and services.
We all have that weakness for free stuff and giving out free stuff multiplies the number of people who are aware of your existence Although you must remember that you are running a business and should specify just how long the ‘free’ period will last and how much free stuff you are willing to give out.
The world has become more connected than ever. Most people simply use the internet nowadays when they want to find a product or service; It is now easier to Google for “the best law firm in Louisville” than asking the nearest human being. Social Media is simply the best way to engage and get closer to your customers. Create a website, start a Facebook or Twitter page and post relevant updates about your firm. Start contests, reward your customers based on how they interact with your social media page. This will help significantly in your business exposure.
Now you have some easy ways to attract and engage customers to your business. These strategies require little or no money. All that is needed is time, effort, and some encouragement.